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Slightly more complicated, significantly less ugly, I think that at least evens out. Until someone actually shows me a simplified logo option that they could have used, this is the best option they have.
i'm surprised the new jacksonville logo doesn't incorporate the british flag or big ben in it.
Coolest Cat Logo ever:
Somebody came up with this over on the sportslogos.net forums. I think it does a decent job simplifying and improving the new logo.
Edit: Added real new logo for comparison. Real one is on the right. Fan mock-up is on the left.
This post has been edited 2 times, most recently by Giant Moose 17 months ago
Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read. - Groucho Marx
That's a huge improvement.
I like them both but I think I still prefer the one they went with.
It's my belief there's a threshold of 'complicated' when it comes to logos. Once you cross that threshold, you might as well go for the detailed look. The look the Jacksonville Jaguars are going for isn't simple like our Spartan helmet. It's complicated and might as well reflect good details.
The simplified one you have on the left feels too simple and more cartoony than the one they actually went with.
I like the fact the new logo is more detailed.
This is exactly how I feel about it, couldn't have said it better myself.
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