In partnership with CBSSports.com
The largest and most active MSU Spartans board on the web
The place to ask questions to SpartanTailgate's recruiting experts
"The Duff" is dedicated to Michigan State football recruiting discussion
"The Bres" is dedicated to Michigan State basketball recruiting discussion
This is your pulpit to preach to the masses about everything from politics to religion
The place to buy, trade or sell Michigan State tickets
You have no favorite boards.
The most viewed topics.
The most replied to topics.
The most up-voted topics.
The most down-voted topics.
The most up-voted posters.
The most down-voted posters.
The most followed posters.
Knob Creek, Basil Hayden, Bookers, and Bakers are all Jim Beam.
People who drink their whiskey on the rocks, probably won't notice a difference. If you drink it neat or with a splash of water like myself, you will notice.
hoke- to alter or manipulate so as to give a deceptively or superficially improved quality or value.
Do I commend MM for being honest? Yes. Should I think prices should drop if the product is watered down? Absolutely. Simple economics, isn't it?
What is that, a Titleist? A hole in one...
Yes, but the product is being watered down because demand is so high. High demand means high prices. Simple economics.
How is this anything other than a stupefyingly bad PR decision? Even assuming that the taste remains the exact same, they are still "WATERING IT DOWN."
But demand will decrease if it's watered down, won't it?
Maybe. But I think most Makers drinkers drink it for the taste. Sure they want the buzz too, but 3% likely won't change that much and I am sure that, as they said, the people at Makers did all they could to try and dilute the percent but not the taste. I am not a bourbon guy, but if Bells produced Hopslam in a way that tasted the same but lowered its ABV from 10% to 9% I would still buy it for the same price.
This post was edited by Klevin Torborg 17 months ago
That would be very concerning since they haven't cut the product down yet.
In controlled states like Michigan it will have to be re-listed with the state since it will be a new lower proof. You will probably run into a time gap of some sort once the old product is finally gone and de-listed and the new product at the lower proof will be listed.
This post was edited by M J 17 months ago
from the article:
I’ve reached out to Beam to clarify whether the alcohol is being reduced by 3%, as the email says, or three percentage points, which would be more dramatic. The footer of today’s email suggests it’s the latter, describing Maker’s Mark as a 42% ABV beverage, which is also known as 84 proof; it was previously distilled to 45% ABV, or 90 proof. That would be a 6.7% reduction in the amount of alcohol.
42 - 45 x (3% / 90) = 7% duh
This post was edited by ganggreen2000 17 months ago
Key word: reduction
Meh. Overpriced and overrated bourbon with little to no character. Great for people that just want something that goes down easy, or mixed in drinks.
From their FB page:
You spoke. We listened.
Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.
You spoke. We listened. And we’re sincerely sorry we let you down.
So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.
The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.
Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.
We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.
As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.
Rob Samuels Bill Samuels, Jr
Chief Operating Officer Chairman Emeritus
They are doing the right thing.
Can't help but wonder if its attention whoring. They launch a cocktail party ad campaign, then have too much demand and plan to water it down, then humbly and endearingly listen to their customers
I wouldn't be surprised. Hard to believe they could be so stupid to think people wouldn't be pissed about this
Perhaps they thought it would be the perfect mixer with New Coke.™
Of course they are
Prices gonna be going up, that is all they are doing.
35,600 posts and counting since 09-09-2002. tRCMB Dead Pool Commissioner.
If they go up too much I'll switch to Woodford
Woodford IS my low end bourbon
Shut up. I do like that Eagle Rare too.
Decision reversed. Story on nbcnews.
247Sports In partnership with CBS Sports