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It's a new era in marketing for UM--they win with class and ...

  • I don't get the "we don't need to do anything.....we're Michigan" slogan vs. the millions of dollars devoted to new advertising (like the comically lame hashtag campaign).

    Its true that for 1970s-80s ball, the Big House was special. Now its oddly the quietest stadium I've been in...even when its full. Lots of golf claps. Its the least exciting stadium to be in from an energy level standpoint. So their panic on losing the scoreboard race, and painfully misguided uniform changes (the best being the Ronald McDonald outfits from a year ago) are proof that even UM doesn't believe in the inane "We're Michigan for gosh sakes".....they are going all out to revamp their marketing on a tired brand and stadium.

    Tupes

  • Hilarious, the most classless group of fans, alumni, players, and staff in all of college athletics and they try to say this BS.

    Everytime you simply say, "we're Michigan" you are being a classless asshole, as if your school and sports is above the rules of every other school as far as sportsmanship. The most hated group of sports fans in college football, bar none!

    Johnny2x2x

  • Tupes said...

    I don't get the "we don't need to do anything.....we're Michigan" slogan vs. the millions of dollars devoted to new advertising (like the comically lame hashtag campaign).

    Its true that for 1970s-80s ball, the Big House was special. Now its oddly the quietest stadium I've been in...even when its full. Lots of golf claps. Its the least exciting stadium to be in from an energy level standpoint. So their panic on losing the scoreboard race, and painfully misguided uniform changes (the best being the Ronald McDonald outfits from a year ago) are proof that even UM doesn't believe in the inane "We're Michigan for gosh sakes".....they are going all out to revamp their marketing on a tired brand and stadium.

    scoreboard race with who?

    Jack Passion

  • Tanfan said...

    Your fan base is universally hated for a reason. You lose and win with no class. You make excuses for each loss (crown on the field, the clock stopped when it shouldn't have, Larry Stevens was undressed, thank the men in stripes today). It's never MSU or Wisconsin or Oregon was the better team that day. You are pimpled faced geeks from New York for the most part who couldn't get into the Ivey League schools, so you settle for Michigan. Go eff yourselfs.

    Tanny your message would be more powerful if you actualy spelled Ivy League correctly FYI

    RCMB Premium Poster

    Count gHostula

  • Football program...2nd best in the state
    Basketball program...2nd best in the state
    Marketing department...2nd best in the state

    Michigan...Leaders and 2nd best

    PortlandSpartan

  • Count gHostula said...

    Tanny your message would be more powerful if you actualy spelled Ivy League correctly FYI

    Iphone tanny post. i just blast away with my thumb and words spew out. My texting is full of typos. I never edit. You know that. However, I did go change it to Ivy.

    This post has been edited 2 times, most recently by Tanfan on 8/6/2012 at 11:22 AM

    Keeping the sunshiners in check since 2000.

    Tanfan

  • The freep delete my comment!! Effing pricks.

    Keeping the sunshiners in check since 2000.

    Tanfan

  • The day scum does anything with class is the day I kiss Tanner full on the lips...

    Nίκη για MSU

    Bender

  • Tanfan said...

    The freep delete my comment!! Effing pricks.

    What did you say?

    duffy munn

  • Johnny2x2x said...

    Hilarious, the most classless group of fans, alumni, players, and staff in all of college athletics and they try to say this BS.

    Everytime you simply say, "we're Michigan" you are being a classless asshole, as if your school and sports is above the rules of every other school as far as sportsmanship. The most hated group of sports fans in college football, bar none!

    lol, everytime I hear someone say "We're Michigan",

    I always add, "Yup, the azzholes of the West".

    Nίκη για MSU

    Bender

  • BigGreenHouse said...

    They sure lose with class. Right?

    They looked the part last year at MSU. Walked off the field with no handshakes. Except maybe a couple players. Still shocked it got no media play - wait, no I am not. And if you ever catch the rebroadcast on BTN, right then the color analyst said, : " oh i guess no handshake."

    DB86

  • I was the first to comment. I quoted the "winning with class" and pointed out UM has the most reviled fan base in the Big Ten as they never win or lose with any class whatsoever. The make excuses for each and every loss from the clock, to Larry Stevens getting undressed, to thank the men in stripes for this loss, to the crown on the field. Seeking to get your rival's player suspended so they would lose to Wisconsin after getting their asses kicked and calling our tough play thuggery to take away from a convincing beat down. The freep deleted it.

    This post was edited by Tanfan on 8/6/2012 at 11:35 AM

    Keeping the sunshiners in check since 2000.

    Tanfan

  • To add to your blue wall Monday, the top headline about Curiosity landing successfully on Mars this morning is about the uofFm faculty and staff cheering the landing in a campus auditorium.

    EdMartinsLoan

  • who on here is ryan pine? you deserve some upvotes.

    AMwood

  • A.M. wood said...

    who on here is ryan pine? you deserve some upvotes.

    wave

    MooUguru

  • A.M. wood said...

    who on here is ryan pine? you deserve some upvotes.

    I'm guessing the downriver trash who upvoted him only saw the "GO BLUE!" at the end of it because that was the only recognizable words he already knew roflmao

    Here's the comment:

    With the incredible things that Dave Brandon has done at THE University of Michigan, such as inventing night games and revolutionizing the landscape of college football when he created the concept of an "alternate jersey," I think we all need to look ourselves in the mirror and ask, "What have I done for Michigan lately?" Have you bought your new Denard Robinson jersey from Walmart? Have you gone that extra mile to buy decals and flags for your double wide? As Dave Brandon continues his work to truly innovate college football, we all need to remember that the difference between ordinary and extraordinary is just that extra money spent at Walmart. GO BLUE!

    signature image

    unvstan11

  • Another propaganda led thread on RCMB. Ya'll never cease to amaze me.

    Jack Passion

  • Giant Moose said...

    So, let me get this straight. They consider video on a website, online ticket sales, social media, night games and a full basketball arena... innovative? lol

    Jesus, I seriously thought that part you quoted was a comment by a Walmarter or more likely a Spartan being sarcastic. Can't believe that was part of the actual article.

    There's no question that Brandon hired this guy out of his own inadequacies in being compared to Hollis. Yet UM's athletic department is still about as innovative as 247's message boards. Only the Detroit papers could write an article like this about athletic department innovation without mentioning the other major state school that has set the gold standard for innovation nationally. He talks about full basketball arenas? How about a full football stadium to watch basketball? How about a full fucking aircraft carrier with the President of the United States in attendance? Online ticket sales? Alternate uniforms? Night games? Really? Wow.

    MiamiSpartan

  • MiamiSpartan said...

    Jesus, I seriously thought that part you quoted was a comment by a Walmarter or more likely a Spartan being sarcastic. Can't believe that was part of the actual article.

    There's no question that Brandon hired this guy out of his own inadequacies in being compared to Hollis. Yet UM's athletic department is still about as innovative as 247's message boards. Only the Detroit papers could write an article like this about athletic department innovation without mentioning the other major state school that has set the gold standard for innovation nationally. He talks about full basketball arenas? How about a full football stadium to watch basketball? How about a full fucking aircraft carrier with the President of the United States in attendance? Online ticket sales? Alternate uniforms? Night games? Really? Wow.

    Agree 100%

    The article almost seemed comedic. I mean, doesn't the average small business have all the same shit? Lol

    RCMB Premium Poster

    Count gHostula

  • Hoke treats every cheeseburger with respect. He doesn't even bother tasting his food.

    signature image

    Spartan8Ball

  • Tanfan said...

    respectability.

    http://www.freep.com/article/20120806/SPORTS06/308060077/A-new-era-of-marketing-for-Michigan-football?odyssey=tab|topnews|text|Sports

    Have ad it guys. Make sure to add a comment or two about how Michigan has always won with class and respectability. What a fucking joke

    A total of 8 arrests on the football team since Hoke took over. Three of the eight dealing with breaking and entering.

    All football programs should strive for that level of class.

    This post was edited by GreenMonet on 8/6/2012 at 1:15 PM

    GreenMonet

  • Tanfan said...

    Your fan base is universally hated for a reason. You lose and win with no class. You make excuses for each loss (crown on the field, the clock stopped when it shouldn't have, Larry Stevens was undressed, thank the men in stripes today). It's never MSU or Wisconsin or Oregon was the better team that day. You are pimpled faced geeks from New York for the most part who couldn't get into the Ivy League schools, so you settle for Michigan. Go eff yourselfs.

    Easy Francis. Like I said thin skinned. Unfortunately for me, i live in east lansing. Its been a brutal four years and State has won those games without the help of crowned domes including yours. I just find it amusing that any positive article(that was clealry a fluff piece) is viewed as an out right assault on all things green and white.

    hateraid

  • hateraid said...

    Easy Francis. Like I said thin skinned. Unfortunately for me, i live in east lansing. Its been a brutal four years and State has won those games without the help of crowned domes including yours. I just find it amusing that any positive article(that was clealry a fluff piece) is viewed as an out right assault on all things green and white.

    Where did I say it was an assault on all things green and white. My comment was directed at the reference that your fanbase and teams win with class and respect. There was no respect shown after last years game as none of your players shook the hand of the MSU player. Your coaches have traditionally made excuses for losing, the crown on the field, the time clock---got to go to the Big Ten and complain. Nah, you never win with class or respect. That is why everyone in the Big Ten hates your fan base and wants to destroy your teams. When you win, you rub it in and when you lose, you don't acknoweldge it. AGain, the ND fans have class. Michigan fans are the worst. Hell, even OSU fans show some respect. Yours never do. gun

    Keeping the sunshiners in check since 2000.

    Tanfan

  • rookmsu said...

    Lost? Whatever do you mean? They've never lost. They've been screwed by officials, robbed by timekeepers, run out of time, been victims of rain, locusts, vicious assault and fire, and hired an incompetent coach with a lovely singing voice that was somehow everyone's fault but their own. But they've never actually lost a game. Not once.

    This. um never loses period. They either win with class or have been royally screwed.

    The moment is eternal

    Desert Green

  • L
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    signature image

    TheBlitzIsOn