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Mookie Blaylock said...
Couple problems with your argument, or potential solution. First, Oregon didn't just slap on some new uniforms and all of a sudden become a national player. They have a world famous, extremely powerful benefactor, who just happens to be one of the most powerful people in sports. He has given literally hundreds of millions to transform their facilities, and to your point, recruiting budget.
You know what you get if you change uniforms and nothing else? Maryland, and they are a laughing stock.
Changing a program perception does not happen overnight. Yes, we can become more edgy, etc., but if you don't have the other stuff to back it up, you won't see results. Look at Oregon when they beat scUM even a few years ago. No one at the time said O was a national power, and they had Nike money pushing them. Takes time to build...
Where I do agree, and where we need to do a far better job, is branding ourselves.
We do have tremendous history that is not emphasized nearly enough. We have seen some changes (NCs in the stadium signage, NCs on the LED boards when the team runs out). This is good progress.
We have a history of toughness and hard nosed players. Emphasize more of that identify. This includes more leg work being done on the PR side so that writers and broadcasters besides Musburger understand and buy into this narrative. How often have you heard about ND and scUM and OSU rebuilding the greatness? Yes, we may be perceived as behind, but that does not mean we don't have great history to be talked about.
Upgrade the stadium and facilities. This is being done. The Duff is great, and the new SS additions will reflect well. Recruiting center, renovation of other side of SS, expansion to over 80k, improving stadium experience so that we can be working to build more mainstream fans that aren't necessarily bought into the program.
Coach D is the perfect fit for this program. Hollis understands these things. This stuff takes time. We might not get the Rivals top10 class every year, but we can identify and get kids who will work. Look at the improvement in the amount of NFL caliber players in the last few years. If you think there are only 150-200 good HS players every yr, yer nuts.
To summarize:
-emphasize history and push return to glory narrative
-find good fit recruits and win some of the big fights
-improve facilities to reflect direction of programIMO we are doing 2/3 of those things well, and working on the other.
People need to stop being impatient babies, support the work that is being done, and get more people to buy all in
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Frank Ricard
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Taygetus said...
Fact: We recruit against ND, UM and OSU. It doesn't get more difficult than that. Now that each of those programs have stabilized, they are starting to consistently beat us in recruiting battles and it will not end any time soon. We are very quickly going to return to a mid-level B10 power if nothing changes. That is a reality.
Option 1: Try to expand our recruiting into places like Missouri, NJ, Fla and Georgia.
Problem: We've tried that before. It doesn't work. Like it not, the MSU brand doesn't have enough cache to pull top level talent from states outside of our region.Option 2: Rebrand. Go all in with Nike. Become Oregon. Who the F cared about Oregon before they did the uniform thing? They created an identity for themselves and now they are running with USC and they sunk Wash and UCLA in the process.
We have a bad ass logo. Our uniforms for the last two UM games were fricken' awesome. Let's do that every week. We have a good enough team to win for the next few years. Let's win; and let's look like a modern, confident, cutting-edge program that has attitude while doing it.
Listen, we can't beat OSU, UM and ND on their terms. That is, we can't beat them when it comes to perceived 'tradition' (I think it's BS, but whatever, it's the reality we face). We need an identity that separates us from the triumvirate. We've done a lot of great things with Sparty and the in-game atmosphere. It's time to go all-in. We've got the perfect AD to pull this off. Take his shackles off and let him rebrand this program for the 21st century.
That is all.
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Frank Ricard said...
UM. They think they're a nationally relevant program, but they're not. Over the past 15 seasons, Wisky has been every bit as good as UM, maybe even better because they've actually won Rose Bowls, but even they're not considered 'national'. OSU is the only program in the B1G that is nationally relevant, everyone is JV.
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Zeno said...
Being like Oregon requires having an alum with ridiculous amounts of cash to throw at whatever the AD asks for without questioning it. We have Broad, Gores, and Gilbert (you could include Sam Raimi in this even though he left after 3 semesters), but none of them seem to be interested in MSU athletics. It sucks because there is a noted correlation between athletic success and enrollment applications.
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Ladies and Gentlemen it's time MSU went Oregon