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Under Armour to represent one B1G School?

  • cruzan1 said...

    Sideline +1
    You've probably never heard of it. NCAA + CLC have done a real nice job in keeping this quiet.

    Basically, Nike/Adidas/UA are pushing schools to restrict licensing down to two apparel manufacturers. The company providing the coach/team uniforms gets licensing rights on almost all of the collegiate garments. NFL has this type of licensing system. Adidas/Reebok has exclusive rights over 95% of the garments sporting an NFL logo.

    There are 100's of small companies in the collegiate licensing industry who are going to be put out of business over the next few years. Independent screen printers, embroidery shops, novelty manufacturers, family owned garment companies. Several of these companies are located right here in the State of Michigan.

    MSU has not joined (Sideline Plus 1), yet. But you can bet Nike is pushing for this to happen. Yes, Nike contributes a lot of money into our university and into our coaches pockets. But in reality, they don’t do much for our State economy.

    This is a really bad deal for everyone, well except Nike/Adidas/UA.

    The point to all of this is that as these licensing deals get bigger so do the consequences. Nike/Adidas/UA are pushing for an NFL like system where competition is limited. This will result in higher prices for the consumers and hurt local economies.

    How specifically does this hurt local economies?

    tVargMan Prime

  • VargMan said...

    How specifically does this hurt local economies?

    I believe paragraph 3 is what he is referring to.

    DayWalker

  • Batesianmimicry said...

    Currently doesn't matter. For instance, the U was wearing Russell Athletic when they won their 1991 title. All that means is that Nike can buy off almost any team it wants unless someone wants to grossly overpay (i.e. Michigan and Adidas).

    I don't disagree but his post said "aren't affiliated," as in the present tense. I was just responding to his post as written.

    signature image

    Gus Chiggins

  • There are roughly 25 small businesses in the State of Michigan that produce collegiate licensed products. Under the Sideline +1 deal they would lose their licenses and no longer be allowed to produce those products.
    Just buyer beware with the endless Nike/Adidas +UA love.

    cruzan1

  • cruzan1 said...

    There are roughly 25 small businesses in the State of Michigan that produce collegiate licensed products. Under the Sideline +1 deal they would lose their licenses and no longer be allowed to produce those products.
    Just buyer beware with the endless Nike/Adidas +UA love.

    Most of the non-Nike gear is ugly and often, the wrong shade of green. I'd rather MSU made a lot of money so it keeps upgrading and enhancing its facilities than worry about Bob's $5 discount T-shirt shop.

    signature image

    Giant Moose ●

  • Really, do you loop Banner 47, Columbia, New Era, Jansport, Legacy, Retro Brands, Zepher in with that statement?

    cruzan1

  • Giant Moose said...

    Most of the non-Nike gear is ugly and often, the wrong shade of green. I'd rather MSU made a lot of money so it keeps upgrading and enhancing its facilities than worry about Bob's $5 discount T-shirt shop.

    listen to the Moose. I don't buy Nike stuff because I hate America. I buy it because it's the nicest shit

    signature image signature image signature image

    University of Michigan: Keeping ugly girls out of East Lansing since 1837!

    AverageWhiteGuy

  • Giant Moose said...

    Most of the non-Nike gear is ugly and often, the wrong shade of green. I'd rather MSU made a lot of money so it keeps upgrading and enhancing its facilities than worry about Bob's $5 discount T-shirt shop.

    I agree. Also, the impact on the local economy is exaggerated. These companies will adapt.

    tVargMan Prime

  • Bump for wearing my MSU UA hoodie today. Love that thing.

    signature image signature image signature image

    Formerly Venomous Green Duck. Join Date: Nov. 2004 # of posts: 17,867.

    VenomousGDuck23 ●

  • cruzan1 said...

    Really, do you loop Banner 47, Columbia, New Era, Jansport, Legacy, Retro Brands, Zepher in with that statement?

    Since when are those local Michigan companies? 47 Brand is California, Columbia Sportswear is Oregon, New Era is New York, JanSport is California, Legacy Athletic is Pennsylvania, Original Retro Brand is California and Zephyr is Colorado. Talk out of your ass much or what?

    signature image

    Giant Moose ●

  • I take it UA does not have rights to use the Spartan logo, because all of their stuff has the Block S. Wish they could use it.

    signature image
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    There's a time and a place for everything and it's called college.

    277Gunson

  • Illinois is the school that needs a brand makeover the most.....also, their athletic facilities suck.

    Formally know as SouthFloridaSpartan

    305Sparty

  • 277Gunson said...

    I take it UA does not have rights to use the Spartan logo, because all of their stuff has the Block S. Wish they could use it.

    Don't think that's the case:

    Under Armour Michigan State Spartans Perfomance Team Polo - Dick's Sporting Goods

    Dicks designed with four-way stretch for a wide range of motion and proudly displays the school logo on the upper left chest.

    www.dickssportinggoods.com

    Under Armour ArmourFLeece� Michigan State Spartans 1/4 zip-$74.98-Free shipping-DenimExpress.com

    Under Armour ArmourFLeece� Michigan State Spartans 1/4 zip Under Armour ArmourFLeece� Michigan State Spartans 1/4 zip is soft like a sweatshirt, but offers the Under Armour performance. Features a deep 1/4 zip body and provides superior ventilation. The brus...

    www.denimexpress.com
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    Giant Moose ●

  • Giant Moose said...

    Don't think that's the case:

    Ah, I forgot my bro has a UA hat with the Spartan logo. I just always see the Block S on their gear at SBS.

    signature image
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    There's a time and a place for everything and it's called college.

    277Gunson

  • Can you argue without being a dick?

    Check out the list of MSU approved licensed vendors, this is a good barometer for the number of companies that would be effected at EACH school. There are plenty of Michigan based companies, as well as Cali, Florida, Texas, Illinois, Ohio, etc. If you think putting all of the smaller companies out of business is good for the consumer than you should probably revisit your economics text..

    msumall.com

    http://www.msumall.com/products.php?cat_id=2&sub_cat_id=187

    www.msumall.com

    cruzan1

  • cruzan1 said...

    Can you argue without being a dick?

    Check out the list of MSU approved licensed vendors, this is a good barometer for the number of companies that would be effected at EACH school. There are plenty of Michigan based companies, as well as Cali, Florida, Texas, Illinois, Ohio, etc. If you think putting all of the smaller companies out of business is good for the consumer than you should probably revisit your economics text..

    Dude, I'm sorry you work for a smaller company and I hurt your feelings, but I don't really care if A-1 Screenprinting or A-Game Apparel can't produce MSU gear any more. These licensees make up so little of MSU's bottom line that they aren't even worth thinking about.

    I want what's best for MSU and that's big-time deals that make lots of money for the school.

    signature image

    Giant Moose ●

  • Guess it's Northwestern...

    http://www.nusports.com/sports/m-footbl/spec-rel/072612aaa.html

    pilot112

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